Soul Origin have officially released our annual soup range and this year we are taking it back to the classics! After a very tough year for many, Soul Origin COO Adam Neill acknowledges that this campaign aims to bring back those soups that gave us comfort in our childhoods. A nostalgic reminder of the cure to all things – be it sickness, sadness, and everything in between.
“Gone are the over-complex flavour profiles or fad food groups, we have sourced some of the best traditional soup recipes from around the world to bring comfort and inclusion to the communities around our stores. Nothing beats the Vegetable soup that my Nonna used to make and that is the experience we want to bring to our customers.”
Included within the offering this season, you will find many of the classic soups like Pumpkin, Chicken and Corn, Potato and Leek, and Tuscan Veg, alongside a pulled beef and veg, and a spiced lentil Mulligatawny – perfect for a chilly winter’s day!
As a new addition to the offering this season, Soul Origin will also be offering a sipper cup size “Hug in a Cup” with a drinkable lid, perfect as a side to a salad, an afternoon pick-me-up, or for those that need lunch on the run.
The Soul Origin Soup campaign will be hitting stores from 5th May and will run until 31st August 2021.