With a fresh new look, Swarovski’s New Brand Campaign brings a burst of energy, perfect for the warmer seasons. Expect bold hues, metal accents, and crystals that catch the light (and attention) from every angle. This update is a celebration of colour, creativity, and the joy of dressing up. Whether you're refreshing your look or discovering new favourites, now is the perfect time to step into the sparkle.

Enter the Gema collection.
This season, Swarovski invites you to jump into a kaleidoscope of colour with the New Brand Campaign, highlighting the dazzling Gema family.

Known for its vibrant palette and mix of various crystal cuts, Gema is all about joyful expression. The latest update brings a golden glow front and centre, with yellow and gold-toned pieces that radiate warmth and optimism, perfect to step into Spring and Summer. Whether you’re layering bold earrings or adding a pop of sunshine with a statement ring, Gema is your go-to for playful sophistication. It’s not just jewellery, it’s a celebration of individuality, light, and endless style.

Hero picks:

· Gema cocktail ring- (5730075) $380
This joyful Gema cocktail ring is like holding a ray of sunshine in your hands.

· Gema tennis necklace- (5718071) $730
Dial up the intensity with this luminous gold-tone plated necklace.

· Gema drop earrings- (5718073) $330
These expressive pierced earrings are crafted for mood-boosting energy.

· Gema bracelet- (5718072) $330
This bracelet showcases Gema’s unexpected formations and vibrant beauty, and glows even brighter when worn alongside other Swarovski pieces.

Pair It Like a Pro: UNA ANGELIC & IMBER

GEMA acts as a dazzling focal point, bringing bold colours and textures, but can go one step further by adding classic silhouettes to bring some extra shine. Una Angelic and Imber are extremely versatile, allowing you to tell a complete story with your jewellery. Pair GEMA with:

UNA ANGELIC- Capturing a look of timeless sophistication, the radiant Una Angelic design boasts one of jewellery’s most cherished silhouettes.

· UNA ANGELIC: Tennis Necklace (White/Gold)- (5720505) $400
A perfect way to accentuate the glamour in your styling.

· UNA ANGELIC: Tennis Bracelet (White/Gold)- (5505469) $330
Pure, timeless sophistication.

IMBER- Illuminate your look with this astonishing Imber collection, giving you a perfect way to bring radiance to your everyday style.

· IMBER: Ear cuff set (3) (White/ Gold)- (5711482) $249
A chic and alternative way to dress up any look.

· IMBER: Ring (White/ Gold)- (5714309) $199
An eye-catching addition to any outfit, it will provide effortless glamour, day or night.

Perfect for stacking and creating personalised looks, this variety of collections work as one to bring radiance and class to any look.

Shop Swarovski to explore the full Brand Campaign collection — get ready to step into the spotlight because this is your moment to glow all season long.