Under Armour Australia is excited to be opening its newest retail store in time for Christmas, right in the geo centre of Sydney at Homebush DFO! The new store will boast some of the brand’s most premium performance tech solutions, across footwear, apparel and accessories. This comes as UA this year expanded its offering to the athlete life cycle needs, with solutions now addressing each stage: Train, Compete, Recover and Lifestyle.

As the originator of performance footwear, apparel and equipment, what started with a single t-shirt that gave athletes an undeniable advantage, UA has now changed the way athletes dress globally. Innovation is in UA’s lifeblood, and the key to delivering on the promise: designed to make all athletes better.

Under Armour Homebush offers an immersive experience for shoppers with its ‘Flex Zone’ mirroring the set-up of a gym, for shoppers to try on items in an environment reminiscent of a workout setting. The floor to ceiling mirrors and benches provide the perfect backdrop for “gym selfies” as customers search for their perfect gym fits.

Under Armour is located on Level 1 near the Black Carpark.